In this IconicReach interview. Ryan Leslie tells influencers/artists to focus on engagement as this is what brands really care about & are currently investing in more micro-influencers & not necessarily just those having a lot of followers that could be fake in this #IconicReach interview. “Iconic reach is people,” he says.

Ryan Leslie is a Grammy nominated producer/recording artist & Founder/CEO that just received a total of $4.7M in funding. #Superphone has been supported by musicians such as 50 Cent, Raphael Saadiq, and Talib Kweli who would use the underlying technology to launch their respective upcoming studio albums and power their own music membership clubs. Leslie’s work with SuperPhone has been supported by venture capitalists such as Ben Horowitz, journalists such as TechCrunch’s Josh Constine, and musicians such as Kanye West.

Originally from Washington, D.C. & graduating from Harvard University, Leslie has produced singles for a number of prominent artists in a variety of genres, ranging from R&B and hip hop to pop and gospel with artists like Fabulous, LL Cool J, Jojo, Ne-Yo, Chris Brown, Cassie & Danity Kane.
For more follow: @ryanleslie & watch the full interview below: