Influencer marketing platform IconicReach made its public debut this month at the Sundance Film Festival, founded by Robert Redford. The Sundance Institute is a nonprofit organization that actively advances the work of independent storytellers in film and theatre. The film festival takes place annually in Park City, Utah, and is the largest independent film festival in the United States where only the who’s who of the entertainment industry attends.
IconicReach partnered with AP (Associated Press) to create the pop-up IconicReach Lounge, an exclusive destination for celebrities, artists and influencers to promote their new films, relax between events, and learn more about the platform. Actress Priyanka Chopra picked up an Iconic Reach beanie while promoting her new film “A Kid Like Jake,” a story she says “humanizes the struggle of parents trying to do right by their kid.” Rapper/actor Common spoke to IconicReach staff about his movie, “The Tale.” Joaquin Phoenix, Jonah Hill and Jack Black, who all star in one of the most talked about Sundance films, “Don’t Worry He Won’t Get Far On Foot” all came by to sign the IconicReach Lounge wall of fame before premiering their new film about an alcoholic quadriplegic cartoonist bouncing back from rock bottom. Josh Duhamel posed for pictures in the lounge with fellow cast members from his new film depicting the “Unsolved” murder cases of rappers Tupac Shakur and Notorious “Biggie” Smalls airing on the USA Network this February.
Over the three-day activation, a slew of A-list actors and celebrities visited the IconicReach Lounge and learned about the platform, including, but not limited to, Hillary Swank, Usher, Maggie Gyllenhaal, RJ Mitte (Breaking Bad), Denis O’hare (True Blood), Corey Feldman, Meagan Good, Jason Ritter, Jason Segel, Idris Elba, Haley Joel Osmont, Jay Ellis, Terry Crews, Gloria Allred, Simon Hellberg, Garrett Hedlund, Nick Offerman, Corey Feldman, Jacob Young, Chloe Sevigny, Devon Franklin, Grace Gummer, and Susie Castillo. Brands including The Design House, Herb + Orchard, and Island Block Radio enrolled and were intrigued by this new method of finding influencers for future campaigns.
The IconicReach platform leverages proprietary technology to streamline the inefficient process of sourcing, transacting, and executing influencer campaigns. Unlike many social agencies, which serve as outsourced organizers of large amounts of email communications and manual transactions, IconicReach is a single platform that allows a buyer to browse, research, and contact influencers, as well as pay for and measure campaigns.
See more photos at www.instagram.com/iconic_reach. Additional Iconic Reach activations are being planned to be at the most coveted influencer events in the world throughout the year. For inquiries, please contact [email protected]